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AICP Sponsor Reel 2015

AICP Sponsor Reel premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City. 

A permanent archival at the AICP Show.

 

ECD / Director: Darryl Mascarenhas
Executive Producer: Bob Nelson
Producer: Ben Foster
Motion Design Lead: Rainy Fu
Designers: Rainy Fu, Darryl Mascarenhas, Ann Kruetzkamp
Animation Lead: Zach Rubins
Lighting Lead: Alex George
Compositor: Chris Vincola
Colorist: Darryl Mascarenhas
Sound Design & Music Composition: Jeremy Yang


 

Digital Vs. Tangible

Using the image of a hand, we wanted to portray the idea of digital creation came from a tangible perspective. Nothing digital can be created without the fundamental. 

Design Frames - Stage 1

Design Frames - Stage 1

Design frames - Stage 2

Design frames - Stage 2

AICP behind-the-scenes