art director
style4_pg2-02.jpg

AICP 2014

Challenge

AICP week basecamp is a debut 7-day event which served as a do-all gathering place for AICP Week guests as well as the home for several lively industry-related discussions, hosted by several luminaries in the industry. The challenge is to create a long motion graphics LED panel across the workshop space that brings out the lively and energetic mood where ideas fly.

 

Opportunity

Being a debut workshop allows me to create a brand new branding package for AICP Basecamp.

 

Solution

Through series of ideas through mindmap, I came down to the idea of individual professions coming together, connecting and exchanging at this event. 

CONNECTION is the keyword here. 

Using black dot, I separate them into geometric pieces - all different shapes but come together in the black dot.

Using motion to show things separating and coming together again as a different form. I show how small dots connecting together through lines. They separate to show connection, come together to show 3d.

 

 

Literal to Abstract

Literal to Abstract

I started off with a series of literal symbols, in this example, shaking hands are used to represent connection. Being too literal took the mystery and fun off the piece. As I developed, they evolved into simpler geometric shapes to enhance the playfulness and imagination.

AICP Basecamp

AICP Basecamp

042514_AICP_Design_Exploration_1.jpg
Brainstorm sketches

Brainstorm sketches

AICP styleframes

AICP styleframes

Shape Study/Visual Language

Shape Study/Visual Language

evite.jpg
sponsor logos-09.jpg
Directional Sign Animation

Directional Sign Animation

Sponsors Design

Sponsors Design